Home Staging with the Reid Casey Team


You could see yourself here. Hosting bonfires with friends and family, watching your babies take their first steps, or growing old swinging on the front porch with your loved one sipping sweet tea. 

These are the sweet emotions of attachment, warmth and vision every seller wants to evoke in those looking to buy a house. From the moment they walk in the front door, they are not a guest, they have just arrived home. In order to elicit this emotion, the Reid Casey Team follows specific strategies and ideas.

One crucial thing to consider before and during the staging process is your audience. It is vital to cater to potential buyers. Know who they are and stage around that. “If they are families, stage a playroom,” Reid Casey suggests.

With these ideas in mind, here are 5 quick and practical ways to start staging your home according to the Reid Casey Team:

  1. Less is more. 
    “If it looks empty to you, it’s probably not to everybody else,” Reid Casey states. Removing decor from the walls can make a huge difference. “When we’re living in a house we want it to reflect who we are,” Casey explains, “but when we’re staging a house, we are trying to identify with a larger market.” Wendi Worley, named one of the top 10 home stagers in the nation by RESA, explains that there is an important balance to strike. “You want to leave up just a few photos of sweet family or travel to make the home real and interesting,” Worley says. 

  2. Make sure everything is off the floor.
    The easiest way to make a house feel bigger is to ensure that everything is off the floor. From bathroom mats to hall closet clutter, it is important to keep the floor clear. “Take away all the distractions and force the eye to look at the great things about the house like a fireplace or a good outdoor feature,” Worley suggests.

  3. The outside has to match the inside. 
    If there is a disconnect between the appearance of your home on the outside versus the inside, it throws off the emotional connection and draws attention to the flaws of the home. “Within the first 15 seconds,” Worley explains, “the buyers know whether or not they want to continue looking at the house.” This makes everything you can see from the front door on top priority.

  4. Brighten it up!
    Replace all lights and make sure your home is well lit. When a house is clean and bright, “it gives off the impression that the buyer has kept up the house perfectly,” Worley states.

  5. Make it fresh. 
    Worely recommends that every homeowner deep clean, re-finish floors, and put a fresh coat of paint on the walls. This will get rid of any unwanted smells and leave the home looking bright and new. Make sure everything is up to date and working. Putting money into these things upfront will benefit the homeowner substantially in the long run.

Reid Casey values the importance of following these strategies designed to make a home sale swift and lucrative while also helping the next homeowners find their dream home. 

Contact the Reid Casey Team to start your home staging process today!

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